The Big Push: Boy gets girl (in cyberspace)

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Move over 007, any guy with good software can get Bond girl Denise Richards. PepsiCo broke the first spot in a decade for its Wild Cherry Pepsi in 4,700 movie theaters this month, using Hollywood's own wild flavor of the month. The spot shows a computer nerd writing himself into a scenario where he ends up with Ms. Richards. The spot, created by BBDO Worldwide, New York, will run on TV beginning in August on BET, MTV and the WB. Copywriter: David Johnson. Art director: John Leu.
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