Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Big Push: Boy gets girl (in cyberspace)

Published on .

Move over 007, any guy with good software can get Bond girl Denise Richards. PepsiCo broke the first spot in a decade for its Wild Cherry Pepsi in 4,700 movie theaters this month, using Hollywood's own wild flavor of the month. The spot shows a computer nerd writing himself into a scenario where he ends up with Ms. Richards. The spot, created by BBDO Worldwide, New York, will run on TV beginning in August on BET, MTV and the WB. Copywriter: David Johnson. Art director: John Leu.
Most Popular
In this article: