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THE BIG PUSH: Doing it Burger King's way

Published on .

You've got to hand it to Burger King Corp. After shutting out competitors with its summer "Two for $2" Whopper promotion, the No. 2 burger chain also one-upped rival McDonald's Corp. with its Backstreet Boys promotion. BK got the group to reprise the chain's "Have it your way" jingle -- while donning BK uniforms no less -- for TV spots, via Lowe Lintas & Partners, New York. The band serenaded franchisees with its a cappella cover of the song in a nod to its own hit, "I Want It That Way." Copywriter and art director: Frank Krimmel.
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