What appears to start out as a ketchup commercial ends up as a spot for Courtyard by Marriott. The ad has no music or voice-over, and only background conversation instead of discernible dialogue. But the point -- exemplified by the diner unwittingly splattering the woman behind him after he shakes the bottle -- is "Never underestimate the importance of getting enough rest." Courtyard continues to position itself as "The hotel designed by business travelers." Lowe
Lintas & Partners Worldwide, New York, handles. Copywriter: Steven Hanratty. Art director: Ralph Yznaga.