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The Big Push: See food in kaleidoscope

Published on .

No beachgoers frolicking in the surf and sand in the latest commercial from Red Lobster. Instead, the :30 breaking today via Euro RSCG Tatham, Chicago, swirls with kaleidoscopic images of seafood and beverages, in the kickoff of a $60 million branding campaign tagged "Go overboard." "We're working to create a deeper emotional bond with consumers, to shake people up a little and make them see that we've got a new attitude and we're not afraid to have fun," said Wyman Roberts, Red Lobster exec VP-marketing. Copywriter: Andy Tillman. Art director: Andy Spejuson.
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