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THE BIG PUSH: In the realm of the senses

Published on .

Smell it. See it. Feel it. Taste It. Pier 1 Imports goes for the senses in a campaign tagged "Get in touch with your senses," the first from new agency Campbell-Ewald, Detroit. TV spots feature individual products appealing to a specific sense, such as the "hear" spot with wind chimes and tabletop water fountains. The campaign, with spending expected in the $60 million range, breaks this month and also includes a magazine and newspaper effort. Copywriter: Brian Cusac. Art director: Keith McLenon.
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