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The Big Push: Riveted to your reflection

Published on .

A woman puckers her lips to imitate a model, but her mirror responds that she looks like a sea bass, in one of three new commercials for Lee Riveted jeans. Print also is included in the "Conversations With a Mirror" campaign backing Lee Apparel Co.'s line of jeans for Misses with a 25-to-35-year-old attitude. The commercials from Fallon, Minneapolis, are running on NBC's Olympic broadcast and other September programming including on E! Entertainment. Copywriter: Xenia Rutherford. Art director: Ellen Steinberg.
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