It's the aisle of lost potatoes in Minneapolis agency Clarity Coverdale Fury's first TV spot for Simply Potatoes. A woman passes through the dairy aisle, and when she finds the line of refrigerated potato products from Michael Foods' Northern Star Co., she chooses Simply Potatoes and leaves her bag of spuds behind. And she hasn't been the only one. The product, made from fresh whole potatoes, is sold in the dairy case. The line includes hash browns, sliced, diced, wedge and mashed potatoes. Copywriter: Troy Longie. Art director: Glenn Gray.