They don't call it a Hail Mary pass for nothing. Visa USA appeals to a higher authority in a commercial touting its sponsorship of the National Football League. In the spot, a clergyman listens to Sunday's game by earphone as he preaches from the pulpit, and the grid action inspires a sermon that sounds like football play-by-play. The tagline also takes inspiration from the sport: "It's everywhere NFL fans want to be." The ad from BBDO
Worldwide, New York, broke Sept. 25 on ABC's "Monday Night Football." Copywriter: Michael Aimette. Art director: Phil Jungmann.