Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The big push

Published on .

For the first time since Campbell Soup Co.'s Godiva began advertising in the U.S. in 1978, people appear in its ads, created by MDC Communications Corp.'s Margeotes/Fertitta & Partners, New York. The ads get to the heart of eating and sharing chocolate. Copywriters: Alison Gragnano, Craig Deitch. Art directors: Fritz Westenberger, Carl Malaney.
Most Popular
In this article: