The big push

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For the first time since Campbell Soup Co.'s Godiva began advertising in the U.S. in 1978, people appear in its ads, created by MDC Communications Corp.'s Margeotes/Fertitta & Partners, New York. The ads get to the heart of eating and sharing chocolate. Copywriters: Alison Gragnano, Craig Deitch. Art directors: Fritz Westenberger, Carl Malaney.
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