In "Train," a guy is so passionate about the spectacular sound quality of his Pioneer Electronics car stereo system that even though he is stuck with an overheated engine at a railway crossing, he won't abandon his car despite an oncoming train. Tagline of the effort, from Omnicom Group's BBDO
West, Los Angeles and San Francisco, is "Everything else comes second." Art director: Sakol Mongkolkasetarin. Copywriter: Jim Lesser.