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The big push

Published on .

Fans have searched for Anna Kournikova sites on the Internet for some time. So Web portal Terra Lycos figured, who better to plug its site than the much sought-after female tennis star herself? Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston, created the sporty campaign. Art director: Marcy Levey. Copywriter: Sean O'Donnell.
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