Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The big push

Published on .

E-shoppers see the light in a new spot for Visa International touting its online connection with auction site e-Bay. In the spot, from BBDO Worldwide, New York, a man takes on an e-Bay bidder to buy a lamp for his wife--who had put it up for auction in the first place. The spot is the third in a series of Visa ads highlighting its relationships with online merchants. Partners previously featured included eToys and Amazon.com. Copywriter: Michael Aimette. Art director: Phil Jungmann.
Most Popular
In this article: