A Saatchi & Saatchi
ad featuring a pregnant man is such an enduring cultural icon that the U.K.'s Conservative Party borrowed it to slam Prime Minister Tony Blair and his Labour Party in the run-up to U.K. elections June 7. In the 1971 ad for the Health Education Council, a glum pregnant man is pictured above the caption, "Would you be more careful if it was you that got pregnant?" In the new version, aimed at broken Labour promises, Tony Blair holds the same pose, next to the headline "Four years of labour and he still hasn't delivered." The Conservative's agency is little-known local shop Yellow M, based in Newcastle-upon-Tyne.