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Sugar Ray lead singer Mark McGrath is featured in new advertising for Candie's fragrances. Print ads, part of a $10 million campaign for the Candie's line, break late this summer in fashion and entertainment magazines. The effort includes a contest to win a free trip to a Sugar Ray concert. The advertising was created by InMarketing, Glen Cove, N.Y., in conjunction with Candie's in-house advertising group.
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