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Cannes Winners: Grand Prix Media

Published on .

Don't wait for it to come out on video. Crispin, Porter & Bogusky, Miami, wins the Media Lions' Grand Prix for a movie-trailer parody it created for its anti-smoking campaign marketing the fake horror flick "Secrets of a Tobacco Executive." The campaign debuted in cinemas and then ran on television and in print (below). Creative director: Alex Bogusky. Art director: Paul Keister. Copywriter: Tim Roper.
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