Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CBS keeps eye on the future

Published on .

For a half-century, CBS has been keeping its eye on things-news, entertainment and the world. Now, its "eye" logo-perhaps the most identifiable TV network mark-takes on another transformation in celebration of its 50th anniversary. Come Nov. 11, Viacom's CBS will formally celebrate its brand in conjunction with the 50th anniversary of "I Love Lucy"-a show that premiered two days before the first appearance of the eye.
Most Popular
In this article: