×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CLOSING PERFORMANCE:

Published on .

The fat lady may be a broker in a trade campaign for ApprovalFinder.com. The service sorts through loan options and provides brokers with the best recommendations to offer their clients in real time, giving brokers the ability to close deals using the Internet. It's the first ApprovalFinder effort from Matthews/Mark, San Diego, which won the account late last year. Copywriter: Patrick Emerick. Art director: Denis Zimmerman.
Most Popular
In this article: