CLOSING PERFORMANCE:

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The fat lady may be a broker in a trade campaign for ApprovalFinder.com. The service sorts through loan options and provides brokers with the best recommendations to offer their clients in real time, giving brokers the ability to close deals using the Internet. It's the first ApprovalFinder effort from Matthews/Mark, San Diego, which won the account late last year. Copywriter: Patrick Emerick. Art director: Denis Zimmerman.
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