COLOR CACHE

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Pantone unveils new colors in a trade campaign from Balet & Albert, New York. The color reference specialist for the graphics industry is adding 147 new colors, and the ads also seek to build awareness as the company evolves into the digital age. The ads feature b&w photos of individuals in the graphics arts field, each with a Pantone chip on their nose in color. Copywriter: Carey Fox. Art director: Marc Balet.
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