Ya gotta believe, even if it takes a little help from the "Touchdown Monkey," in a commercial running this month for the Indianapolis Colts. In the spot, a fan of the National Football League team appeals to a blue stuffed monkey and other Colts talismans, and the result is a touchdown. He then turns to the stuffed animal's little friend, "Extra Point Monkey." The campaign from Bates USA, Indianapolis, is themed "Believe." Copywriter: Brian Harris. Art director: Nick Reed.