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CRUNCH TIME?

Published on .

It's as much a seismic event as it is a visit from the relatives in a :30 touting Frito-Lay's new crush-resistant packaging. The young man's Doritos chips are safe from the affection shown by his ample aunt and uncle. Goodby, Silverstein & Partners, San Francisco, created the spot, and Hungry Man, New York, handled production. Copywriter: Josh Denberg. Art director: Paul Hirsch.
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