Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

It's as much a seismic event as it is a visit from the relatives in a :30 touting Frito-Lay's new crush-resistant packaging. The young man's Doritos chips are safe from the affection shown by his ample aunt and uncle. Goodby, Silverstein & Partners, San Francisco, created the spot, and Hungry Man, New York, handled production. Copywriter: Josh Denberg. Art director: Paul Hirsch.
Most Popular
In this article: