Actor-comedian Jon Lovitz returns as "the man who wrote the Yellow Pages" in a $21 million TV and radio campaign from the Yellow Pages Publishers Association. The 13 TV spots and 10 radio ads from the Martin Agency
, Richmond, Va., use humor to educate consumers on using the product as an idea source, with the continuing tagline "Get an idea." Spots will run on network, syndicated and cable TV, as well as radio. Copywriter: John Mahoney. Art director: Cliff Sorah.