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Dot-com convenience with mySimon

Published on .

A stream of salesmen arrive at a consumer's home to hawk washing machines and at the office to show lingerie in a pair of commercials for mySimon.com, part of its first consumer campaign. MySimon wants to make the point that using the comparison-shopping site is like having sales people come directly to shoppers. The humorous spots debuted Thanksgiving week, and the $15 million national campaign from Bigelo & Partners, San Francisco, also includes print and radio. Copywriters: Renee Crawshaw, Kevin Seidel. Art directors: Marc Marvin, Greg Clancey.
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