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DWELLING ON ALLERGIES:

Published on .

Clorox Co. takes on Reckitt & Colman's Lysol in a spot for Clorox Clean-Up cleaner with bleach. Both homes are clean and disinfected, but the Lysol house lets loose with a rafter-rattling sneeze. The Clorox house smiles because Clean-Up destroys 99% of allergens. DDB Worldwide, San Francisco, created the commercial, and J.J. Sedelmaier Productions, White Plains, N.Y., handled the animation. Copywriter: Carla Stedwell. Art director: Sally Herman.
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