E- IS FOR EASELS

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An outdoor campaign launches March 1 for PaintingsDirect.com, an e-commerce site that features original artwork. Posters created in-house will go national this spring. The posters' pictures were created by artists whose work is available on the site. Copywriter: Diane McGrath. Art director: Michelle Lewis. Such art-related Web sites have proliferated in the past year (see story on Page 74).
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