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THE EURO PUSH

Published on .

In local German ads from Publicis, Frankfurt, famous people reassure those concerned about the euro. Here, an Olympian says, "What the gold medal is to me, the euro will be in Europe."

For currency-confused Europeans, credit cards like Visa don't change, says Saatchi & Saatchi, London.

The huge pan-European campaign by Publicis tries to explain the new currency and instill pride in the euro.

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