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FERTILE IMAGINATION:

Published on .

HotJobs.com, unlike any NFL teams, is already making plans to appear in its third consecutive Super Bowl. One spot that the jobs site will run on Super Bowl XXXV broke earlier this month. Titled "Swim," it shows the story of the one heroic sperm that reaches the egg. Then comes the assertion: "The attitude that got you here can get you anywhere." The spot also features the new tag "HotJobs -- Onward. Upward." New York agency Weiss Stagliano Partners, which won the HotJobs account in August, created the commercial. Art director: Marty Weiss.
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