The bicycle helmet becomes an art medium in print ads for Giro Sport Design created by Crispin Porter & Bogusky, Miami. In the ad titled "Passion," Giro helmets rise up like flames. Another ad, "Beauty," arranges four helmets to form a butterfly, and a third, "Breathe," pairs two helmets like lungs. Copywriter: Rob Strasberg. Art director: Tony Calcao.