Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

The Rev. Jesse Jackson appears in a Dominick's Supermarkets ad marking Black History Month. The ad shows the Rev. Jackson waving after a successful rescue of captured POWs. Although the Rev. Jackson allows his image to be used for efforts he supports, he's rarely seen in commercial advertising. The ad from Crossover Creative Group, San Francisco, also embraces the Chicago supermarket chain's "Fresh" theme. Copywriter: Terri Murray. Art director: Steve Climons.
Most Popular
In this article: