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Found art

Published on .

The astonishing price of gas is one of the more compelling reasons Minneapolis' Metro Transit offers for taking public transportation in a print and out-of-home campaign from Periscope, Minneapolis. The agency substituted the words "Oh.my" for the pump price to accent the tag line, "Hop On" for the ridership recruiting effort. Art director: Doug Mickschl. Copywriter: Scott Dahl.
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