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Published on .

More than 60% of Latina girls are pregnant by age 20, prompting this magazine ad aimed at parents by the National Campaign to Prevent Teen Pregnancy and WPP Group's Bravo Group, New York. The copy between a zippered mouth and unzipped trousers warns, "If we close down, this could open up" and urges parents to talk openly with their children to prevent teen pregnancies. Copywriters: Concepcion Funcia, Jessica Alazraki-Dayen, Migdalia Colon. Art director: Margarita Peces.
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