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Found art

Published on .

The words of Andy Warhol are combined with the work of up-and-coming artists in an outdoor campaign for the San Francisco Museum of Modern Art's exhibit titled "010101: art in technological times." Others quoted in the series of street banners, mini posters and newspaper ads include Jackson Pollock ("Each age finds its own techniques") and R. Buckminster Fuller ("We are all astronauts"). Art director: Eric Rindal. Copywriter: Doug Schiff at True North Communication's FCB Worldwide, San Francisco.
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