Diners Club hits the road with an ad campaign to promote the travel card against competitors Visa, MasterCard and American Express. A print and TV campaign from WPP Group's Y&R
Advertising, New York, feature well-known travelers. Executions picture "Easy Rider" bikers (above); a group of NASA astronauts; Dorothy, the Tin Man, the Cowardly Lion and the Scarecrow from "The Wizard of Oz"; Batman and Robin; and a group of Negro League baseball players from Pittsburgh. The tagline: "Travel in good company." Art director: Kevin Seavitt; Copywriter: Derek Sherman.