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Found art

Published on .

Interpublic Group of Cos.' Gotham, New York, breaks the first-ever print campaign for Newman's Own line of pasta sauces and salad dressings. As it has always done, Newman's Own will donate all profits from the sale of its products to educational and charitable causes. The ads, which carry quotes from actor Paul Newman-"How my lust for salad spun out of control"-first appear in February issues of Martha Stewart Living and O, The Oprah Magazine; additional ads follow in later issues of Bon Appetit, Cooking Light, More, People and Redbook. Copywriter: Monte Mathews. Art director: Cathy Keating.
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