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United Way hits home: The United Way of Southeastern Pennsylvania greeted 2001 with a new print, radio and TV campaign focusing on the grisly realities of homelessness, domestic violence and child abuse. Created pro bono by The Star Group, Philadelphia and Cherry Hill, N.J., all ads appear in regional markets; the TV spot debuted Jan. 4 during NBC's "ER." Art director: Craig Mikes. Copywriters: Kevin Couch, Rick Ender.
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