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Levi Strauss & Co. joins the karaoke craze this week in a series of 36 new spots featuring non-actors singing "Downtown," "Karma Chameleon" and "Kung Fu Fighting." Part of the "Make them your own" campaign, the commercials from TBWA/Chiat/Day, San Francisco, back either levi.com or specific products. Copy-writers/art directors: Chuck McBride and Jon Soto.
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