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Found Art

Published on .

A big Hollywood musical, like those of the 1950s, marks the relaunch of Canadian department store chain T. Eaton Co., now owned by Sears Canada. Or at least that's the plot line of a series of commercials created by Ammirati Puris Lintas, Toronto, with effects from Topix/Mad Dog. The commercials, spanning a total of 41/2 minutes, tell the story of a department store magnate who wants "everybody in this two-bit town itchin' to shop here," and heroine Gracie, whose solution is a campaign surrounding the color "aubergine." Eaton's isn't identified till the end frame, along with the message "Grand opening Nov. 25." Copywriter: Tom Gaudie. Art director: Doug Robinson.
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