John Lennon is attacked with a . . . stick. Martin Luther King Jr. with a bottle. John F. Kennedy with a rock. And they're all OK and recovering. So read the headlines from vintage-looking newspapers in an in-house, pro-bono campaign created by Goodby
, Silverstein & Partners, San Francisco. The wild postings, tagged "We can live without guns," are popping up in Chicago, Los Angeles, New York, San Francisco and Washington. The front pages also feature stories that might have been written if these famous people had not been killed by firearms. In the JFK ad, the president announces U.S. withdrawal from Vietnam. Copywriter: Christy Chan. Art directors: Stefan Copiz, Matt Stern.