Which fellow's fringe is this -- Albert Einstein's or Don King's? -- asks Madame Tussaud's Wax Museum in an ad promoting its new Times Square location. The print and outdoor campaign from DDB
Worldwide, New York, features iconic images of famous people, rather than the wax visages of the persons themselves. The ads are tagged "Get close. Get the details." Copywriter: Colene Barlow. Art directors: Perry Hack, Dominick Baccollo.