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It's a bird, it's a plane, it's a celebrity cyclist. . . Crispin Porter & Bogusky, Miami, immortalizes Lance Armstrong on the cover of a comic book in the latest print ad for bike helmet company Giro. Marvel Comics rooted on the idea, giving the OK for Crispin to use its titles as props. Copywriter: Ari Merkin. Art director: Paul Keister.
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