Three young Americans are "Lost but not lost" in Morocco in a new print, postcard and online ad effort for Levi Strauss & Co.'s high-end Silvertab line, from TBWA/Chiat/Day
, San Francisco. Shot by photographer Albert Watson, who also photographed the 1986 line launch, the "urban nomads" keep in touch with mobile phones, and videotape camels and fellow bus passengers carrying livestock. Here, "Chris" models the line's loose jeans. Art director: Chris Shippman.