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Kellogg Co. joins in the sprint to Sydney with commemorative packaging tied to U.S. Olympic hopefuls. Track stars Maurice Greene and Marion Jones are featured on boxes of Kellogg's Frosted Flakes, and swimmers Jenny Thompson and Lenny Krayzelburg appear on boxes of Crispix. The boxes hit stores in August. Kellogg is the official cereal supplier of 2000 U.S. Olympic team.
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