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Found Art

Published on .

Just as little Anakin Skywalker cast a shadow of Darth Vader, a contemporary schoolboy casts a shadow of a graduate in this ad for Lucas Learning, a company marketing educational software that uses "Star Wars" characters. Copy reads: "Prepare your child for the greatest journey of them all." The estimated $2 million campaign created by GMO/Hill, Holliday, San Francisco, will run in magazines such as FamilyFun, FamilyPC and Parents. Copywriter: Jim Noble. Art director: Rick Kourchenko.
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