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Apparel company MaxMara goes back to the future to highlight autumn's classic fashions in ads shot by fashion photographer Steven Meisel. The $3 million fall 2000 campaign, from Dente & Cristina, New York, will include print and outdoor. It will break in September fashion and lifestyle magazines including Allure, Elle and Vogue. Copywriter: Donna Cristina. Art director: Barbara Dente.
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