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Ace Asphalt and Cramer-Krasselt, Phoenix, take a tongue-in-cheek look at the business of paving in an outdoor campaign appearing in metro Phoenix. "Let's face it, asphalt is pretty boring to most people," admitted John Riley, Ace VP-marketing and sales. "We have a strong reputation of delivering exceptional customer service, but we're also known as a company that doesn't take itself too seriously." Copywriters: Travis Graham, Jason Hackett, Frank Ippolito. Art directors: Dave Ragar, Scott Niemczura, Chris Wahl.
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