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The Web site of Hachette Filipacchi Magazines' Elle broke its first international advertising May 21. The campaign for Elle.com includes print (r.), online and outdoor. A blocklong billboard near Times Square will be unveiled June 1. Strawberryfrog Creative Consultancy, Amsterdam, and an Elle.com team in Paris and New York created the advertising. Digital Attitude, New York and Paris, handled media. At Strawberryfrog: copywriters -- Helen Pak, Wendy; art director -- Roy Antoine.
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