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Nordstrom's revamped proprietary credit cards were truly a bicoastal creation. Graphic designer Jennifer Morla, who operates Morla Design in San Francisco, created the chic look of the four cards. American Bank Note Holographics, Elmsford, N.Y., devised the cards' full-face holograms, which the Seattle-based retailer calls an industry first. Beyond the design, all the cards -- Nordstrom Retail, Legacy, Platinum and Platinum Legacy -- offer a new rewards program.
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