It's a bird, it's a plane, it's new Calcium Enriched V8! Campbell Soup Co.'s signature bottle of 100% vegetable juice plays the superhero in a new pop art/comic strip-inspired print campaign, exclaiming the launch of the "Calci-Yum!"-fortified extension. Y&R
Advertising, New York, handles. Copywriter: Erich Hartmann. Art director: Toby Trygg.