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Victory for the Rubin Postaer & Associates co-ed volleyball team in Rodale's annual "Spike for Space" tournament also was good news for the American Lung Association. The Santa Monica, Calif., agency's team won first place -- and a prize of $254,000 in donated ad space -- in the annual competition staged by Rodale's West Coast office. Rubin Postaer then created an antismoking campaign to run in that space; ads will appear through August in Rodale magazines. One of the ads shows a deceased woman lying in a cigarette case. Copywriter: Chad Berry. Art directors: Clark Prosperi, Todd Miller.
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