EAS can make you a goddess, as is evidenced by a side-by-side comparison of the Venus de Milo and L. Elliot. The customer of EAS' exercise, nutrition, supplements and education program also appears in a TV commercial, interacting via special effects with her pre-EAS self. The print ad includes a small "before" photo of her. Italia Advertising, Chicago, created the campaign. On EAS' print ads, copywriter was Carmen Italia and art director Robert Creek.