×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Found Art

Published on .

Be it cameras or washing machines, the potential hassle of too much choice is the theme of the first advertising from Productopia. The Web site provides product information and buying advice. CEO Roger Neal said the "key to our business [is] that we promote our site as a `commerce catalyst' helpful to consumers from the time they start to shop to the time they are ready to make a purchase." The campaign was created in-house (see Bulletin Board on Page 66).
In this article:
Most Popular